// Project Overview //
Logo / identity design for a South Florida make up artist.
Logo / identity design for a South Florida make up artist.
// Design Approach //
The logo graphic includes a design resembling that of an intricate graceful pattern. The benefit here is that it can be used as a stand-alone visual identifier on it’s own, and also a repeating pattern on stationery, website background, packaging, etc.
For the color scheme, I thought the purple and pink worked well aesthetically since client wanted to exude an air of sophistication and feminine touch. To break up the long name, I used a sans serif font on the top and serif on bottom. A bit of classic and modern.
Jessica Torres prefers to work close to a window with actual daylight
