VISUAL IDENTITY/BRANDING DESIGN
MISSION:
Crystal Hawkins-Syska, with The Crystal Clear Real Estate Team at Keller Williams, is a licensed real estate broker based in White Plains, New York. She requested a redesign of their image with a fresh look to conform to contemporary trends.
Crystal Hawkins-Syska, with The Crystal Clear Real Estate Team at Keller Williams, is a licensed real estate broker based in White Plains, New York. She requested a redesign of their image with a fresh look to conform to contemporary trends.
CHALLENGES:
The main challenge was to keep content organized and easy to read as the previous material was very text-heavy.
The main challenge was to keep content organized and easy to read as the previous material was very text-heavy.
GOAL:
The overall design was to keep a simple, clean, and modern feel without looking too institutional as the client preferred a more personalized but professional approach.
SOLUTION:
Communicating openly with the client and understand what expectations she has and make it happen.
Communicating openly with the client and understand what expectations she has and make it happen.
The MEANING OF COLOR
BLUE: corporate, trusted, reliable
SILVER: timeless, transparent, refined
RED: trusted, fun, proven
SILVER: timeless, transparent, refined
RED: trusted, fun, proven
